Discover how generative AI can turbo-charge your marketing plan in this snack-sized Lunch N Learn. Walk away with practical prompts and a clear framework to turn data into winning campaigns.

Overview:

Across 60 focused minutes, our IPS Business Advisor unpacks the latest AI tools—ChatGPT, image generators and analytics assistants—to streamline research, sharpen targeting and craft compelling content. Live demos and quick-fire exercises ensure you leave able to integrate AI ethically, creatively and confidently.

Main Topics Covered:

• Rapid audience and competitor insights with AI.
• Prompt engineering for tailored messaging.
• Generating headlines, visuals and calendars in minutes.
• Evaluating AI output for brand fit.
• Ethical considerations, data privacy and bias.

Got more questions or need extra clarity?

Craig will be available for an informal Q&A after the workshop until 1:30pm—feel free to stay and chat!

Suitable for: Suitable for startups, new and established small businesses.

Note: Maximum of 2 bookings per business.

Presenter: Craig Holland, Business Advisor from IPS Management Consultants.

We would like to thank the Donnybrook-Balingup Chamber of Commerce for hosting this workshop and supporting small businesses.

IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.