Years of work culminated in the unveiling of the Bunbury Geographe Tourism Partnership’s new consumer tourism brand on Tuesday 27th February. The new brand celebrates the region’s eclectic diversity.
The new brand and campaign elements were officially unveiled by Bunbury MLA Don Punch, on behalf of the Minister of Tourism, as more than 100 influencers, tourism trade and government representatives attended the launch.
The brand aims to inspire visitors to seek out unexpected experiences by getting “lost and found” as well as shine a light on some of the regions hidden gems. Hand-created by design agency Juice Box, the brand was inspired from signage typography from across the region.
Shire of Donnybrook Balingup CEO, and chairperson of the Bunbury Geographe Tourism Partnership (BGTP) Steering Committee is delighted with the new look brand. “The brand message encourages locals and visitors to Lose yourself within Bunbury Geographe and tick our signature sights and experiences off your bucket-list! , explained Mr Rose.
“The new website showcases how varied and spectacular the region is, with no shortage of must-see attractions and things to do that can keep you entertained for days on end – all of which you’ll want to quickly add to any travel itinerary,” continued Mr Rose. “The new collaborative marketing campaign aims to transform Perth’s perception of our region as a tourism destination.”
The overhaul came as a result of extensive market research, consultation and workshops to identify the best potential customers and attributes of the region. “I congratulate our local tourism business operators and tourism association representatives for their ongoing contributions to this branding and imaging process”, reiterated Mr Rose. “I encourage everyone involved in tourism in the region to jump on board and support this initiative as we take it to the broader WA market place.”
Check out the new Visit Bunbury Geographe website – www. visitbunburygeographe.com.au
BGTP’s tourism marketing and development manager Anissa Williams said the group wanted to capture visitor curiosity, “guiding them from one great eye-opening experience to the next”.
Ms Williams said research released in November 2017 identified a growing trend, particularly among Millenials, who fall within the 18 to 32-year-old bracket, wished to ‘get off the beaten track and be the first to try new experiences’ rather than visit the same locations.
She said Millennial travel patterns were heavily influenced by the recommendations of friends and family, but a clear second was articles on the ‘coolest places’ to eat and drink, insider tips on events and boutique experiences.
“Our new website responds to these needs, feeding our target audiences with experiences that appeal to their desire to ‘eat incredible food, submerge in culture, and witness great scenery’,” she said.
For more news – www.thewest.com.au/news/south-western-times/bunbury-geographe-unveils-new-partnership-branding-ng-b88758764z